{"id":40228,"date":"2026-02-17T08:49:26","date_gmt":"2026-02-17T07:49:26","guid":{"rendered":"http:\/\/museoomero.it\/?page_id=40228"},"modified":"2026-02-17T09:57:53","modified_gmt":"2026-02-17T08:57:53","slug":"sound-caressing-form-the-accessible-experience-of-the-ferragamo-museum","status":"publish","type":"page","link":"https:\/\/museoomero.it\/en\/sound-caressing-form-the-accessible-experience-of-the-ferragamo-museum\/","title":{"rendered":"Sound caressing form: the accessible experience of the Ferragamo Museum"},"content":{"rendered":"\n

by Chiara Fucci<\/strong><\/p>\n\n\n\n

In recent years, the Ferragamo Museum in Florence embarked on a profound transformation, aimed at making the museum experience increasingly inclusive and multisensory. Its commitment to accessibility -traditionally understood as overcoming physical barriers – became a true laboratory of cultural research, where technological innovation intertwines with listening to visitors and embracing a broader vision of the public.<\/p>\n\n\n\n

The project dedicated to blind and visually impaired people, developed in synergy with the Italian Union of the Blind and Visually Impaired \u2013 Florence provincial section, gave rise to an exemplary model of aesthetic accessibility: an immersive audio guide in Dolby Atmos\u00ae<\/strong> and a tactile path designed to explore the exhibition Salvatore Ferragamo 1898\u20131960.<\/p>\n\n\n\n

From sound to space: the voice which shapes the imagination<\/h2>\n\n\n\n

The accessible audio guide was created in collaboration with the Libero Accesso Association<\/strong>, which edited the texts, and under the supervision of the UICI<\/strong>, ensuring that the language, pacing, and descriptions met the needs of a visually impaired audience.
The true innovation, however, lies in the use of Dolby Atmos\u00ae technology<\/strong>, employed for the first time in a museum setting for an accessibility project.<\/p>\n\n\n\n

In this system, sounds move in three-dimensional space: voices, instruments, environments, and background noises surround the listener, creating a sense of physical, almost tactile presence. It is no longer simply a matter of \u201chearing a description\u201d, but of inhabiting a soundscape where each element contributes to reconstructing the proportions, materials, and atmospheres of the artworks.<\/p>\n\n\n\n

The audio guide is accessible free of charge through the Bloomberg Connects App<\/strong>, an international platform that brings together multimedia content from leading cultural institutions. In this way, the exhibition opens virtually to the world, reaffirming that accessibility is not only a right, but also an opportunity to broaden the dissemination of knowledge.<\/p>\n\n\n\n

Touching the form: the tactile path and the body of memory<\/h2>\n\n\n\n

Alongside the audio experience, the museum introduced a tactile path that allows visitors to explore a selection of shoes from the Ferragamo Archive. The reproductions faithfully recreate the details of the original models created by Salvatore Ferragamo, transforming touch into a vehicle for a material and intimate narrative.<\/p>\n\n\n\n

Blind and visually impaired visitors, accompanied by mediators and museum staff, can experience the brilliance of the company\u2019s founder not only through words and sound, but also through the texture of materials, the weight, the curvature of the heel, and the softness of leather.<\/p>\n\n\n\n

The experience is enhanced by a tactile map of the exhibition spaces, designed to encourage visitor autonomy and produced by 3Discover<\/strong>.
The first visit, organized together with the UICI, saw enthusiastic participation, highlighting the real need for sensory experiences.<\/p>\n\n\n\n

A new culture of accessibility<\/h2>\n\n\n\n

For the Ferragamo Museum, this project represents much more than a one-off initiative: it signals a shift in institutional perspective. Accessibility has become an integral part of museum design and staff training, reshaping the team\u2019s approach.<\/p>\n\n\n\n

Collaboration with associations and specialized organizations led the museum to reflect on what \u201cinclusion\u201d truly means: not adapting afterwards, but designing experiences from the outset that take into account perceptual, linguistic, and cognitive diversity.<\/p>\n\n\n\n

As director Stefania Ricci<\/strong> emphasizes, the museum \u2013 though corporate \u2013 aims to be a \u201cplace of culture open to diversity and sustainability,\u201d in line with the definition of a museum proposed by ICOM in 2022.
The challenge is to ensure that Ferragamo\u2019s legacy\u2014its artisanal attention to form, body, and movement\u2014can engage increasingly diverse audiences, enriching itself with new sensory dimensions.<\/p>\n\n\n\n

Accessibility as a form of beauty<\/h2>\n\n\n\n

The creation of the Dolby Atmos\u00ae audio guide<\/strong> and the tactile tour marks an important step in the renewal of Italian museums toward a concept of \u201caccessible beauty\u201d.<\/p>\n\n\n\n

In its enveloping sound and explorable form, the Ferragamo Museum rediscovers its vocation as a place where creativity meets the human. True innovation\u2014as this project demonstrates\u2014is not just the use of cutting-edge technology, but the ability to put technology at the service of listening, empathy, and participation.<\/p>\n\n\n\n

In this dialogue between art, touch, and sound, Ferragamo fashion becomes a shared experience: a multisensory narrative inviting every visitor, sighted or otherwise, to become part of the same story.
<\/p>\n","protected":false},"excerpt":{"rendered":"

by Chiara Fucci In recent years, the Ferragamo Museum in Florence embarked on a profound transformation, aimed at making the museum experience increasingly inclusive and multisensory. Its commitment to accessibility -traditionally understood as overcoming physical barriers – became a true laboratory of cultural research, where technological innovation intertwines with listening to visitors and embracing a […] Continua a leggere: Sound caressing form: the accessible experience of the Ferragamo Museum<\/a><\/span><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-40228","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nSound caressing form: the accessible experience of the Ferragamo Museum - Museo Omero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museoomero.it\/en\/sound-caressing-form-the-accessible-experience-of-the-ferragamo-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sound caressing form: the accessible experience of the Ferragamo Museum - Museo Omero\" \/>\n<meta property=\"og:description\" content=\"by Chiara Fucci In recent years, the Ferragamo Museum in Florence embarked on a profound transformation, aimed at making the museum experience increasingly inclusive and multisensory. 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