Work: Paradise Tree

Description

“The Paradise Tree looks like a tree, with several boughs branching off from the trunk that act as hooks for hanging up coats, jackets, or bags. It is divided into six multi-colored parts that are stacked one on top of the other, much like a children’s interlocking toy tower. Only the base and the top section have fixed positions; the rest are entirely interchangeable. This means that, depending on how you assemble it, the branch with the cat can end up very, very close to the one with the bird. In short, it all depends on the vision of ‘Paradise’ you want to create: a peaceful paradise where a bird can live undisturbed in the tree, or a paradise for the cat to enjoy.” — Chiara Alessi

The Paradise Tree is a whimsical, nature-inspired coat stand made of molded polyethylene, supported by an internal structure and weighted base of cold-galvanized steel. Designed by the acclaimed Finnish artist Oiva Toikka and produced by Magis since 2009, the stand measures 189 cm tall. Its modular segments can be rearranged at will, and each colorful element features two branches adorned with objects from the natural world—leaves, fruit, and animals. These interchangeable middle segments come in vibrant shades of yellow, green, blue, and white, anchored by a fixed orange base and crowned with a red top.

This project beautifully captures the core mission of Magis: a company dedicated to researching and rethinking the horizons of contemporary living. Designer Oiva Toikka was a profoundly sensitive glass artist with a unique talent for translating the themes of nature into functional forms. His diverse background also included work as a set and costume designer, as well as designing iconic patterns for the legendary Finnish textile brand Marimekko. Throughout his career, Toikka possessed a rare ability to synthesize complex, playful thoughts and transform them into unforgettable, iconic designs.

Paradise Tree – duration: 1:05
Sonic evocation of the object created by Paolo Ferrario